Optimize Optimise Your UK Airbnb

Key Facts: Optimizing Optimising Airbnb Properties In The UK Market

Performance by OptimizeMyAirbnb.com for UK clients


Properties Optimised


Countries Covered


Increase in Property Profit

Airbnb UK Market Figures


Listed Properties In The UK


Guests For UK Airbnb Properties


Income Earned from Airbnb Rentals in the UK

Host Considerations that are specific to the UK Airbnb Market

Where are your customers coming from?

It is estimated that over 76% of Airbnb visitors in the UK originate from EU countries, with 53% of visitors originating from within the UK itself. While there is a large internal market, within the UK, the EU, with its range of languages, makes up a critical portion of the UK market.


The written language you use on your profile page is crucial to your success. Remember that a large part of your client base will not be native English speakers, and may not speak English at all. Therefore, don't over-complicate your writing and descriptions of your property. If you have any friends who are fluent in second-language, ask them to use Google Translator (Airbnb's go to translation service) to translate your listing and see if it still is understandable in another tongue.

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What are UK guests looking for?

"We wanted to watch Wales play England for the Six Nations in Cardiff. There were no rooms left in any hotels, other than the Holiday Inn Express who wanted about £400! We ended up using Airbnb for the first time and got a beautiful flat right next to the stadium."

With its compact size, the UK tourism industry is affected by spikes when local events take place. Whether these are sports events, such as football or rugby (or even horse trials, F1 or annual cheese rolling competitions). The fact is, city centre accommodation can get very expensive, very quickly, when demand is high. An Airbnb rental, a short taxi ride away from the event is often more economical than the cost of centrally located accommodation.


On your profile, make sure you mention the local venues, any events that are coming up, such as sports events and cultural festivals. Make it easy for your potential customer to calculate how much their trip will cost by including some details about local transport costs and taxi fares. Even better, if you know a local taxi business well, get in contact with them, especially if they are an independently operated business who may be willing to offer your guests a discount. Making sure that you have business cards printed, which your guests can keep in their wallet, with a local taxi number and your address on will also make it easier for your guests to get home after their event.

Like The Idea Of Airbnb Business Cards?

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When it comes to improving the stay of your guests, one of the key factors is communication and the confidence in being able to get hold of you if any issues arise.

OptimizeMyAirbnb.com recommend custom business cards as the minimum for ensuring that your guests have your details to hand in case of emergency, or simply so they have your address when they need to find their way home.

Want Some Other Ways To Improve Your UK Airbnb Business?

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    Guest Messaging Templates + Strategy

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How OptimizeMyAirbnb Can Help UK Hosts:


Higher Occupancy

Receive more bookings from more desirable guests.

More Inquiries

With more exposure comes more interest in your listing.

More Listing Views

Your Airbnb listing will be more prominent online.

Better Credibility

With each positive review, your chances of booking increases.


Danny is really helpful, quick to respond and has great ideas and insight into how Airbnb works. Any host who wants to fully optimise their listing should definitely consult with Danny. Highly recommend.

Linda (Edinburgh, UK)

Superhost Package


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Airbnb Super Host Listing Optimization

Danny makes changes directly to your listing + profile. Original text, settings, and photos are saved in report.

For the Airbnb host who values their time and wants a fully custom experience.

Time Investment: 1 hour

Delivery: 10 Days (24-hour delivery available)


"I have been doing Airbnb a long time, have consider my success to already have been substantial. Daniel blew me away with his tips, tricks, additions, insights, and advice."

  • Chris, Los Angeles


Our Most Popular Product

Highest Spend / Profit Ratio

Express Delivery Available

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Airbnb Advanced Host Listing Optimization

16-21 pages of organized content with customized sections where Danny tells you what to do to maximize your listings effectiveness.

For the Airbnb host who wants to implement the changes.

Time Investment: 4 hours

Delivery: 5 days

"As a property manager in Colorado, I take my listings very seriously and Danny is the best in the business when it comes to Airbnb knowledge."

  • Tyler, Denver


Express Delivery Available

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Airbnb Startup Host Listing Optimization

24 pages of organized content on how to build an optimized listing to rank high in search, maximize your views and occupancy.

For the do-it-yourself Airbnb host.

Time Investment: 8 hours

Delivery: Immediate

"I have seen a difference already, it's only been a month! Danny really knows all the little things that make a world of difference."

  • Amanda, Canada



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