Topics Covered in this Airbnb Quick Tip:
Here are the best slow season strategies:
- Open up your calendar
- Change your cancellation policy.
- Offer discounts.
- Extra fees.
- Advance notice.
- Night minimum.
- Base price
- Cover photo
- Instant book
What’s up Airbnb nation this is Danny the Airbnb pro I’m coming at you live from the core of valley here in Colombia. Today’s Airbnb quick tip is The differences between the low season and high season, and the slow season strategies that you can do to maximize your effectiveness. And on a high level basically it’s gonna be however you can widen your gap of or widen in your pool of guests.
- Open up your calendar in the slow season
And so we’ll get into what that means exactly and a little bit here, but the first thing you’re going to want to do is open up your calendar. For example if your in California most parts of California slow season is October to May, so if you’re only at three or six months that means October and you’re in September, let’s say you’re only booking for September, October, November where is January, february, March, April, May or also low months.
What you want to do is you want to the first thing you can do is open up your calendar to get the bonus bookings in January February March. When you’re only in September and some of the changes you’re going to want to make all these changes you want to make in accordance with your season. So for example in the same you’re on California if it’s September and your busy season starts in October and your guests are booking about thirty days in advance, will make all these changes right around the beginning of September, early end of August beginning of September. This are some easy things you can do.
2. Change your cancellation policy.
It’s easy, it’s a no brainer. If you’re in moderate or strict you can go to flexible, that’ll open up your pull of guests.
3. Offer discounts.
If you don’t offer discounts, offer discounts or if you offer discount; offer a higher discount. Also offer more discounts last minute.
4. Extra fees.
If you have an extra person feet, take it off during slow season.
5. Advance notice.
If you have an advance notice a lot of hosts say give me a day advance notice, for the guests. Think about taking that off.
6. Night minimum.
Another big one is night minimum, For example if you have a five night minimum during slow season, think about a one night minimum, that’s the ideal. And for every day you go down, for example, if you a five night minimum everyone searching for a one, two, three and four night stay they’re not going to see your listing. So when you bring that down even one night you’re gonna you’re greatly widening your pool of prospective guests.
7. Base price
Obviously you want to lower your price. If you’re connected to a third part pricing tool like the one that I recommend Price Labs it’s gonna automatically do that for you, but the thing that you want to focus on is your base price within Airbnb.
So my recommendation is five to ten percent lower than your average price over the next thirty days. That’s what your base price should be in Airbnb. This all sounds more complicated than it is, I have an article are posted in the description below.
8. Cover photo
Additionally your cover photo, your photos in general, but specifically your cover photo and specifically photos of the outside of the building if your in an area with seasons.
For example here in Colombia will have any seasons so, this tip doesn’t apply. But if you’re in California for example someone that has snow, and you have the pictures of your house with snow, well when it comes to slow season or that season specifically met these photos should be preferential.
It doesn’t mean you have to delete photos that show the the summer season, just move those to the back, you prioritize that.
So again, this is only for photos of your outside patios, rooftops specifically photos of the outside of your building if you have a nice one.
9. Instant book
And last but not least instant book. So if you haven’t seen InstantBook there’s three kind of restricted categories:
- The first one everyone has, the guests have to confirm phone number and email address.
- The other two categories are they have to have a confirmed ID identification
- And the third one is they have to have received reviews from hosts and not received any negative reviews.
So as you can imagine as with the theme of this video, if you have all those restrictions on it lowers your pool during slow season. One of the things you can do is remove those two qualifications and wider your pool.
I also have an article on How to vet guest based on their profile based on the conversation.
To a very high degree, I do this for five years and have experience very few problems.
So even though it might give you some hesitation at first to accept anyone with Instantbook, there are many ways you can vet guests before and now days Airbnb let you cancel the InstaBooks with no penalty if you’re uncomfortable with the guest.
Okay! that wraps up this week’s Airbnb quick tip with the slow season strategies
I hope you all like to let me know what you think in the comments and I’ll see you next week.