If you prefer videos, I recorded a real-time video over 5-weeks while implimenting this strategy for an Elevate Host. Or, you can also watch the shorter, but less detailed video: Airbnb Quick Tip: New Listing Calendar Strategy
- Limit Airbnb calendar availability and maximum nights per reservation until you get three reviews
- Charge 30% less than your competition for these first three reviews
- Offer extra services to encourage even more amazing reviews and increase the likelihood the guest leaves a timely review
I believe momentum is involved in the Airbnb game. Either the reservations are coming in. Or, they’re not. It is important that you start off your hosting properly so the reservations flow in from the beginning. Below is a long-term strategy most ideal for listings with 6+ months of initial availability. If you only rent your place out once or twice per year, this is not relevant to you.
Airbnb is momentum based. You either have reservations or you do not. Click To Tweet
The goal is to get three glowing positive reviews from your first three guests. Once you earn your third review, the green stars representing your overall rating show in the Airbnb search results.
“[Guests] are willing to pay a premium for places with many reviews.” That quote is from Dan Hill, director of guest experience at Airbnb. Let’s get you those first three reviews asap, eh?
First, you will select a Airbnb calendar availability of ‘unavailable by default’ under the ‘availability’ tab. Here’s how:
Next, under the same ‘Availability’ tab, you will set a minimum stay of one night and a maximum stay of five night.
You want to get these three reviews as quickly as possible so you can open up more calendar dates. The last thing you want is a 2-week reservation during this period.
Last, you will open the next three weeks for reservations. Do this by going to your Airbnb calendar, clicking today’s date, or the date you want to receive your first guest, and drag the box out for three weeks. You do this because you are going to undercut your competition on price by 20-30% and you don’t want a guest booking four months out at these lower prices. You undercut your competition in price to help further secure an amazing review, and (as if I need to say it again) quickly so you can raise your prices.
Your first three 5-star Airbnb reviews are going to be reserved at 30% your competition. Click To Tweet
Furthermore, as a new host, it’s likely you forgot an amenity or made some other rookie mistake. The guest will be more lenient on you at such a discounted price. Do not tell the guest they are getting your listing for a discount. It’s bad form.
Limiting your calendar to get three quick, positive reviews is the crux of the strategy. You will also get an idea of what you can charge. If you got a full calendar within a half a day (it happens!) then you know you can up the price quite a lot. However, raise it slowly over the long-term rather than a quick jump. I believe Airbnb’s algorithm takes into account price changes and we know they favor lower-priced listings. Usually, this strategy will take a few days to a week to fill those first three weeks.
New Airbnb Calendar Strategy:Limit your calendar to get three quick, positive reviews. Click To Tweet
The below information can be used if you want to take it to the next level.
You can consider doing things for these first three guests that you might not otherwise do, but could result in an even more amazing review. I believe the length of review makes a difference to your Airbnb search placement. As so many guests blindly leave 5-star reviews, it’s no longer a legitimate measurement for a quality listing. Examples of extras you can provide your first three guests’ include:
- Preemptively offering luggage storage either before or after check-in
- Offering a live check-in
- Providing a bottle of wine or local memorabilia as a welcome gift
- Befriend the guests by inviting them for a drink or to share a local meal
The length (ie amount of text) of your Airbnb review matters for your search rank. Click To Tweet
You may have to continue the above strategy for 5-6 reservations as all guests don’t leave reviews and some do it towards the end of the 14-day time limit. The more extras your provide, the more likely the guest is to leave a review. Make the guest want to share their experience at your Airbnb listing in the review!
After you have three reviews showing for you in search and on your profile, you can connect to a pricing partner, open up your Airbnb calendar availability, and follow the strategy as laid out in my blog post about Airbnb revenue management strategy. How much calendar availability you open up depends on your location and the season.
Have you thought about this with any new listing you had? If not, start changing your thinking. With everything you do on Airbnb, think: how can I optimize this? This new mindset will separate you from the host who complains about not getting bookings during slow season.
Check out this intelligent strategy to impliment on your Airbnb calendar for all new listings. Click To Tweet
Also published on Medium.